Bespoke Consulting Services
Over the past 30-years MZA has built up considerable experience and expertise in the area of bespoke consulting engagements. These bespoke consulting engagements cover a range of solution areas including:
- Communications Platforms
- Wired and Wireless Communications devices
- UC and Collaboration services and solutions
- Contact Centre and Customer Care solutions
- Hosted/Cloud Business Telephony and UCaaS solutions
Within these areas MZA has particular expertise in the following areas:
- Market research
- Product and service definition
- Distribution channels
- Competitive Evaluation
- Pricing strategy and structure
- Strategic marketing
- Due diligence
They may focus on one country, on several countries or assess the global situation. Bespoke projects coverage includes strategic marketing and marketing research.
Consulting areas
Areas within the bespoke consulting services provided by MZA include:
- Marketing research
- Product and service definition
- Distribution channel evaluation and recommendation
- Competitive evaluation
- Pricing strategy and structure
- Strategic marketing
- Due diligence
Contact us
If you would like to learn more about our bespoke consulting service, or any of our other services, please contact us.
Our expertise
MZA’s bespoke consulting services focus on enabling you to:
- Complete your strategy armed with the information you need
- Understand your target customer needs by getting direct input
- Enter markets successfully with the optimum product, price and distribution
- Partner and/or invest with companies on the right basis
- Have skilled experienced resource available when you need it
Market Research
Marketing research underpins most of the projects undertaken by MZA. The approach used by MZA is to use marketing research as a key tool to assist client companies in their commercial decision making.
The types of market research carried out by MZA includes:
- Customer attitudes and satisfaction research
- Distribution channel research
- Sales focused customer research to identify prospects
- New product evaluation research
- Competition research
- Pricing research
- Forecasting and market modelling
MZA undertakes all kinds of data collection – desk research, in depth interviews, focus groups, face to face, web/video interviews interviews and telephone/audio interviews.
Product and Service Definition
The main elements of the work undertaken by MZA on product and service definition include:
- Identifying customer needs
- Defining product/service functionality
- Screening new products/services
- Identifying appropriate price points
- Products/services positioning
- Competitive positioning
- Identifying key communication messages
Distribution Channels
Work on distribution channels can typically involve some or all of the following:
- Identifying channel criteria
- Defining and quantifying distribution channel flows
- Direct versus indirect channels
- Value chain analysis
- Identifying and evaluating channel partners
Competition Evaluation
The key elements of the work undertaken by MZA on competition evaluation include defining and identifying the following:
- Senior management structure
- Project management structure
- Sales organisation
- Distribution channel strategy
- Promotional strategy
- Pricing strategy
Pricing Strategy and Structure
Pricing work carried out by MZA covers the following areas:
- Obtaining competitor pricing information
- Price sensitivity analysis
- Price positioning
- Pricing and margin assessment for channel based sales
- Volume pricing
- Discount structure
Strategic Marketing
Strategic marketing work undertaken by MZA includes the following areas:
- Benchmarking
- New market/product opportunities
- Marketing planning
- Market modelling and forecasting
- Diversification
- Acquisitions
Due Diligence
The main elements of due diligence undertaken on behalf of venture capital companies covers the following activities:
- Review of key personnel
- Review or product range and strategy
- Review of commercial relevance of R & D activities
- Review of the business plan to cover the strategic, sales and marketing areas
- Review of distribution channel strategy
- Review of technological and competitor opportunities and threats
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